FSA
Beirut
In response to the Modernist, brutalist ethic that underlies the studio's philosophy, the redesigned logo for Fouad Samara Architects is always the same exact size and location on all applications. The system allows a seamless approach for scalability and additional applications.

The saturated yellow color, associated with construction machinery, fast cars, and high-end design products, helps the brand stand out in a market dominated by grays. Application extends to brand collateral, including business cards, letterhead, envelopes, design portfolio, CD covers, construction site and signage in addition to web design, and development.
Winner of Graphis Branding Gold Medal 2014 and Interactive Media Awards, Outstanding Award, 2015
 

STATUS

Executed, 2011

CLIENT

Fouad Samara Architects

DESIGN SERVICES

Branding

 

Graphic Design

 

Web Design and Development

PROJECT TYPE

Corporate