The Edge Knowledge
Dubai, UAE
The Edge Management needed to create a new identity for its Knowledge think tank, one of its new subsidiaries. To make it more active, the two words are reduced into their verbs: WORK KNOW. Then the Ks are combined to form the logo, adding the blade and colors to match the mother brand. The Edge Knowledge was quickly adopted as it neatly fulfilled the brand extension requirements and developed its own singular identity.
Graphis Gold Award Winner 2012


Executed, 2008


The Edge


Graphic Design