Azura
Odessa, Ukraine
The Azura brand of a Black Sea luxury resort in Ukraine emerged from the convergence of eight distinctive characters, each of which represents a unique locale. Referencing Ukraine's rich tradition in synchronized swimming and the resort's aim to promote transformation, each mermaid or merman represents a district in the resort and lends her or his character and style to that locale. Not only does the brand evoke the sea, Azura also honors the intricacy of the local language, as reflected in the intertwining of the logo's elements.
 

STATUS

Design, 2008

CLIENT

Doheny Avest

DESIGN SERVICE

Branding

PROJECT TYPE

Residential