VII
Ain Saadeh, Lebanon
The project is a vibrant living environment with twenty-seven villas and six apartment buildings that stretch over 36,500 sqm of native pine forest. Emerging from terraces, each residential unit is designed to sustain and enrich a contemporary lifestyle. The natural terrain defines the type, location, and orientation of each villa while the siting takes advantage of the specific environmental conditions to unite nature and living. The rough stone cladding of the retaining walls extend to form the base of each villa, fitted with a refined palette of materials.

The branding of the project represents the seven pillars of the owners, Seven Invest, seven in Roman numerals, and it evokes the word life. As the umbrella brand, VII encompasses sub-brands of various color palettes. Application of the logo on print advertisement banners conveys the vertical nature of the pine forest site and seven colors.
The International Arabian Property Awards 2012-2013 granted VII—Ain Saadeh The One with the Highly Commended Architecture Multiple Residence Lebanon prize.
 

STATUS

Under Execution, 2014

CLIENT

Seven Invest

BUDGET

$40,000,000

DESIGN SERVICES

Architecture

 

Branding

 

Graphic Design

 

Interior Design

 

Masterplanning

PROJECT TYPES

Residential

 

Publication

 

Promotional

ADDITIONAL CREDITS

Prime Design, Environmental Consultant

 

Boulos Douaihy, Architectural Renderer